{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of deluxe brands drive exposure via social media advertising, star partnerships and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't changed a lot in decades; it does not have TikTok, and doesn't offer celebs complimentary purses.